"Narrator Chris Ciulla's energetic phrasing and obvious enthusiasm for Leonard Gentine's story will keep listeners engaged with the many detailed anecdotes that lead up to the heart of his story-how one man's moral compass and respect for others lifted the lives of the many people who came to work with him at Sargento. Gentine owned a variety of businesses before he began selling gift boxes of cheese for companies to give to their employees. His journey from there to creating a national brand is illustrated with folksy tales of his perseverance, passion for fair play, and devotion to his family and employees. The author, who conducted more than 180 interviews with family and employees, also shows how Gentine's integrity and perseverance were rewarded by the loyalty he earned and the success he had as a business leader."—T.W. © AudioFile 2018, Portland, MaineRead More
"Believe it or not, a first generation American gets in an auto accident and takes a job at a funeral parlor to pay off damages to the owner's car... and then goes on to co-found a $1 billion, third-generation owned company whose success is based not just on innovation and quality but on treating employees like family. You'll love the fascinating and heartwarming story of Sargento Foods and its co-founder, Leonard Gentine."—Jeff Haden, Inc.com contributing editor and author of The Motivation Myth
"When you visit a supermarket and peruse the aisles, there is a story and a history behind every brand that has a place on the shelf. The story of how the Gentines ideated, persevered, stumbled occasionally and ultimately architected and created one of America's most beloved brands is impressive. While the recipe for cheese starts with a 'culture,' it is in fact an adherence to a culture of dedication, appreciation for the contributions of others coupled with leadership and at times a little good luck that build a $1BB brand enjoyed by millions of consumers."—Mitch Hersh, National Director of Sales, Florida's Natural Growers, a Division of Citrus World, Inc.
"TREATED LIKE FAMILY is an extremely well-written and engaging memoir of Leonard Gentine, the founder of Sargento. Its captivating stories pull the reader into the history of the company's growth, successes and setbacks as it explores how family values, woven into the fabric of his business, became one of Leonard's greatest achievements."— Dean R. Fowler, Ph.D., Family Business Consultant and Author of Love, Power and MoneyRead More