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At forty-nine, famed Vanity Fair writer Nancy Jo Sales was nursing a broken heart and wondering, “How did I wind up alone?” On the advice of a young friend, she downloaded Tinder, then a brand-new dating app. What followed was a raucous ride through the world of online dating. Sales, an award-winning journalist and single mom, became a leading critic of the online dating industry, reporting and writing articles and making her directorial debut with the HBO documentary Swiped: Hooking Up in the Digital Age. Meanwhile, she was dating a series of younger men, eventually falling in love with a man less than half her age.
Nothing Personal is Sales’s memoir of coming-of-middle-age in the midst of a new dating revolution. She is unsparingly honest about her own experience of addiction to dating apps and hilarious in her musings about dick pics, sexting, dating FOMO, and more. Does Big Dating really want us to find love, she asks, or just keep on using its apps?
Fiercely feminist, Nothing Personal investigates how Big Dating has overwhelmed the landscape of dating, cynically profiting off its users’ deepest needs and desires. Looking back through the history of modern courtship and her own relationships, Sales examines how sexism has always been a factor for women in dating, and asks what the future of courtship will bring, if left to the designs of Silicon Valley’s tech giants—especially in a time of social distancing and a global pandemic, when the rules of romance are once again changing.
- "Incredibly juicy...impossible to put down."—Vox
- "It's part memoir, part investigative journalism, all deeply, excruciatingly relatable."—Glamour
- "A memoir of swiping right for love from a journalist who crafts page-turners."—Shape
- "Nothing Personal packs a lot into its pages: a lot of good sex, a lot of bad sex, and a lot of statistics about both the emotional downsides of online dating and the very real dangers of it."—Bitch Media
- “In this warm, witty, and rigorously honest memoir, a "Confessions of an English Opium-Eater–type exposé on dating apps… Against all odds, this unsparing, must-read portrait of modern dating and sex is also a love story.” —Kirkus
- “Sales’s funny, fresh approach will resonate with many single readers, as well as anyone concerned about the ways technology enables capitalism to invade personal life.”—Publishers Weekly
"A raw, funny, extremely personal ride through her own experience of looking for love in midlife."
—Louisa McGillicuddy, Sunday Times
“Nancy Jo Sales puts everything on the table as she investigates the dizzying impact of dating apps in both our culture and her own life. This is a hot and heavy book—hot as in sexy, as in timely, as in fully, unapologetically alive; heavy as in deeply researched, as in saturated with heartache, as in worth its weight in gold.”—Gayle Brandeis, author of, The Book of Dead Birds
“With her trademark combination of wry wit and razor-sharp observation, Nancy Jo Sales dissects the systemic misogyny woven into the fabric of the capitalist online dating machine. A devastating portrait of how sexual violence and gender inequality are intertwined in many girls’ earliest formative experiences and how their impact echoes down generations."—Laura Bates, author of, Men Who Hate Women
“A refreshingly honest look into the world of online dating, revealing the myriad ways tech companies are encouraging the same old misogyny, but masquerading it as empowerment.”—Anita Sarkeesian, Executive Director of Feminist Frequency
“Nancy Jo Sales writes about the ever-changing tides of modern romance with humility and humor that reminds us how human we all are. She explores how this growing surplus of available romantic options commodifies sex and hook ups, turning courtship into utility.”—Ryan Eggold
“Nancy Jo Sales has been a leading chronicler of our digital culture, its joys and pathologies. Sales is a gift—her journey is powerful and raw, and her humor amidst it all made it difficult to put the book down. Brava, this is a masterpiece.”—Danielle Citron, author of, Hate Crimes in Cyberspace
“Groundbreaking… I love Nancy Jo's honesty and her connection with her own brain, heart and soul. It’s so unbelievably refreshing to read the words of a woman that are so based in truth, her truth. I love this book so much. I didn’t want to put it down.”—Peri Gilpin
“Nancy Jo Sales has written an unflinching confession and thoroughly researched expose of how big tech has affected the way we relate now. Amid so much hot sex, I found myself chilled to the bone.”—Iris Smyles, author of, Dating Tips for the Unemployed
“An adrenaline-fueled romp through the world of online dating. At once hilarious and disturbing, Sales recounts not only how this technology shapes our experiences of love and dating, but also how it transformed her.”—Breanne Fahs, author of, Burn It Down
“Through a personal narration that opens your mind to the world of relationships biased by a culture manipulated by technology, Nothing Personal explores an unimagined reality for some and the lived dating experience for many. Throughout the narrative, this book will keep you going down the rabbit hole.”—Dr. Ayanna Howard, dean of Ohio State University’s College of Engineering
“Nancy Jo Sales is officially the world expert of dating apps. For years, she’s been a rare voice exposing the underbelly of hookup tech. The retaliation by Tinder to her earlier work didn’t stop her from penetrating the industry harder. Now, she’s reincarnated as a user taking us on the harrowing journey of her own hookups while telling us the ugly truth about the misogyny these companies perpetuate.”—Carrie Goldberg, author of, Nobody’s Victim
“A wonderful, wonderful book. Nancy Jo Sales has always been a brilliant chronicler of the sexual mores of our time. But Nothing Personal manages the enjoyable feat of reading like a touching memoir, a well-researched and balanced feminist treatise, and a frequently funny journey through funny/sad love stories like Sex in the City for the smartphone era. Like most smartphone excesses, dating app romances can be awful, but Sales is a great literary Virgil.”—Dimitry Elias Leger, author of, God Loves Haiti
- “The great Nancy Jo Sales pulls off such a blistering, truly heartbreaking book about looking for love, it should come wrapped in fire-proofing!”—E. Jean Carroll
“Sales nails the confounding ordeal of grappling with singledom and COVID-19 at the same time, a unique aspect of this book that will resonate with many readers. Relatable, hilarious, heart-breaking, and eye-opening, Nothing Personal is an updated Sex and the City.”—Booklist
"A hero's quest, a work of reporting and sociology, and a story about the ways misogyny can misshape a woman's life... If you're single and swiping, Nothing Personal will make you feel seen. And if you’ve found your person, or your people, you’ll hold on to them that much more tightly."
- "I love the work [Nancy Jo Sales] is doing. Keep up the good fight, Nancy Jo."—Kara Swisher, Pivot Podcast
“[NOTHING PERSONAL] is a thrilling read. . .Trust me on this, if you read the first page or two, you’ll be hooked."—Anne Lamott, author of, Dusk Night Dawn
“In Nothing Personal, Nancy Jo Sales holds nothing back! This book isn't just about dating in the digital age, it's about learning to love yourself for who you are, no matter what age or size.”—Tyra Banks
- "Sales weaves in a thoroughly researched and reported analysis of sexism, technology, and dating, and she also makes a much bigger argument: that dating apps have exacerbated misogyny."—Slate
"A fascinating but harrowing account of our relationship to dating apps.”
—New York Times
- “V.F contributor Nancy Jo Sales’s latest catalogs her foray into the seductive world of swipes and matches alongside interviews with experts and fellow lovelorns.”—Vanity Fair
- “An investigative memoir that sheds light on the misogyny, ageism, racism, and emotional and sexual dissatisfaction that plagues modern dating culture."—Toronto Sun
- “Raw, funny, and extremely personal.”—The Times (UK)
- On Sale
- May 18, 2021
- Page Count
- 384 pages
- Legacy Lit