The Tipping Point

How Little Things Can Make a Big Difference

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Regular Price $29.98 CAD

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Regular Price $23.98

Regular Price $29.98 CAD

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On Sale

Jan 1, 2005

Publisher

ISBN-13

9781586217457

Genre

Nonfiction / Psychology / Social Psychology

Description

Discover Malcolm Gladwell’s breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior.

The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.

What's Inside

Meet The Author: Malcolm Gladwell

Malcom Gladwell is the author of seven New York Times bestsellers: The Tipping Point, Blink, Outliers, What the Dog Saw, David and Goliath, Talking to Strangers, and The Bomber Mafia. He is also the cofounder of Pushkin Industries, an audiobook and podcast production company. He was born in England, grew up in rural Ontario, and now lives in New York.