"Holl's good-natured and useful handbook offers helpful tips for the novice drinker, and topics of debate for beer connoisseurs. This is an excellent look at contemporary beer making, marketing, and consumption."—Publishers Weekly
"Informative overview of the economic and cultural transformations surrounding the world of beer...The book is clearly written and...will appeal to neophyte beer drinkers and foodies."—Kirkus
"Few people on the planet have spent more time thinking and drinking beer, and as a leading journalist covering the beer industry John Holl has already done much to shape our thinking about the subject. In this must-read book, Holl distills his wisdom and shares everything he's learned."—Jeff Alworth, author of The Beer Bible
"John Holl doesn't just offer an ideal primer on beer--he tells you why you should care about it in the first place, with good humor and insight gained from years of experience. For those who haven't had the pleasure of bellying up to the bar with one of beer's brightest, this is the next best thing."
—Daniel Hartis, editor of All About Beer Magazine
"If you think craft beer is too geeky, too precious, and deeply in need of a reality check...John Holl is way ahead of you. You're ready; buy this book."—Lew Bryson, author of Tasting Whiskey
"John Holl's wonderfully informative yet remarkably fun, approachable, and relatable prose is truly for anyone who enjoys beer-from casual drinkers to full-on beer nerds and everyone in between. Holl hits all the major points for a seriously useful crash-course in glorious beer geekdom. Drink, think, and cheers!"—Lauren Buzzeo, Managing Editor at Wine Enthusiast Magazine
"In his latest book, John Holl invites discerning drinkers to join him in a frank conversation about craft brewing's recent successes and future challenges. Brevity and pithiness are two of its biggest strengths, and the fact that it covers so much ground means you'll finish the last page with, as promised, plenty to think about. I'd pair it with an Old Ale, a style well suited for sipping and contemplation."—Ben Keene, editorial director of Beer Advocate