The Rational Animal

How Evolution Made Us Smarter Than We Think

Contributors

By Douglas T. Kenrick

By Vladas Griskevicius

Formats and Prices

Price

$37.00

Price

$47.00 CAD

Format

Format:

  1. Hardcover $37.00 $47.00 CAD
  2. ebook $15.99 $20.99 CAD

This item is a preorder. Your payment method will be charged immediately, and the product is expected to ship on or around September 10, 2013. This date is subject to change due to shipping delays beyond our control.

Why do three out of four professional football players go bankrupt? How can illiterate jungle dwellers pass a test that tricks Harvard philosophers? And why do billionaires work so hard — only to give their hard-earned money away?

When it comes to making decisions, the classic view is that humans are eminently rational. But growing evidence suggests instead that our choices are often irrational, biased, and occasionally even moronic. Which view is right — or is there another possibility?

In this animated tour of the inner workings of the mind, psychologist Douglas T. Kenrick and business professor Vladas Griskevicius challenge the prevailing views of decision making, and present a new alternative grounded in evolutionary science. By connecting our modern behaviors to their ancestral roots, they reveal that underneath our seemingly foolish tendencies is an exceptionally wise system of decision making.

From investing money to choosing a job, from buying a car to choosing a romantic partner, our choices are driven by deep-seated evolutionary goals. Because each of us has multiple evolutionary goals, though, new research reveals something radical — there’s more than one “you” making decisions. Although it feels as if there is just one single “self” inside your head, your mind actually contains several different subselves, each one steering you in a different direction when it takes its turn at the controls.

The Rational Animal will transform the way you think about decision making. And along the way, you’ll discover the intimate connections between ovulating strippers, Wall Street financiers, testosterone-crazed skateboarders, Steve Jobs, Elvis Presley, and you.
Request Desk/Exam Copy

On Sale
Sep 10, 2013
Page Count
288 pages
Publisher
Basic Books
ISBN-13
9780465032426

Douglas T. Kenrick

About the Author

Douglas T. Kenrick is a professor of psychology at Arizona State University and the author of Sex, Murder, and the Meaning of Life. He lives in Tempe, Arizona.

Learn more about this author

Vladas Griskevicius

About the Author

Vladas Griskevicius is McKnight Professor of Marketing and Psychology at the Carlson School of Management at the University of Minnesota. He lives in Edina, Minnesota.

Learn more about this author