John Yokoyama is the owner of the World Famous Pike Place Fish Market. John’s love of fish began as a child, fishing with his father on Puget Sound. He learned the retailing business by working at his dad’s produce stand in the Pike Place Farmer’s Market. At age twenty-five, he purchased the fish stand across from his dad’s produce stand. He lives in Seattle. Joseph Michelli, Ph.D., is a psychologist, organizational consultant, daily radio talk show host, professional speaker, and author of Humor, Play and Laughter. He presents and consults on the creation of dynamic and playful corporate cultures for companies around the world. He lives in Colorado Springs, Colorado.