Sideline CEO

Leadership Principles from Championship Coaches


By Marty Smith

Foreword by Tim Tebow

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$38.00 CAD

This item is a preorder. Your payment method will be charged immediately, and the product is expected to ship on or around September 26, 2023. This date is subject to change due to shipping delays beyond our control.

From ESPN’s authentic, popular, and intrepid correspondent Marty Smith—SIDELINE CEO details key leadership principles Marty has learned from championship coaches he’s interviewed over the past two decades.

SIDELINE CEO delves into the unique psychology and daily preparation and gameplan execution of some of America’s most respected leaders—the coaches who have led hugely successful programs to win it all. Included among the legends whom Marty interviewed for SIDELINE CEO are: Nick Saban, Mack Brown, Kim Mulkey, Doc Rivers, John Calipari, Tim Corbin, Roy Williams, Tom Izzo, Patty Gasso, Dabo Swinney, Frank Beamer, and many others.
In talking to these sideline CEOs, Marty develops a set of leadership pillars that include:
  • Building vital TRUST within the organization.
  • Creating open lines of COMMUNICATION.
  • DELEGATING responsibilityand thereby empowermentto your coaches and players.
  • Establishing and sustaining the RIGHT CULTURE in your program.
  • MANAGING CRISES and adversity.
  • EVOLVING with the game, the players and society, and always challenging your team.

Packed with insight, candor and keen storytelling from some of the greatest coaches of all time, SIDELINE CEO offers valuable takeaways that go beyond the game and apply to the boardroom, the classroom, and can help set intentions for winning in our daily lives.


On Sale
Sep 26, 2023
Page Count
256 pages

Marty Smith

About the Author

Marty Smith has produced in-depth interviews, vulnerable storytelling, and breaking news reporting across every ESPN platform for nearly 20 years and in almost every sport, including college football and basketball, the NFL, NBA, NASCAR and IndyCar, Formula 1, the horse racing Triple Crown, The Masters and the PGA Tour. Marty’s 2019 memoir, Never Settle, Sports, Family, and the American Soul, is a New York Times bestseller.

Learn more about this author