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All about Them

All about Them

Grow Your Business by Focusing on Others

The best companies and most successful salespeople live by a three-word mantra—”all about them”—because when they relentlessly focus their brand on their customers instead of themselves, their businesses flourish. All about Them shows readers how to use this simple but extremely powerful influencing technique. Bruce Turkel, who has advised some of the world’s greatest companies, including American Express and Bacardi, lays the groundwork by relating his personal journey of discovery to the “All about Them” principle. He goes on to explore our technology-driven, hyper- connected culture; the power of storytelling (and story-selling); brand authenticity and transparency; and more.
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Genre: Nonfiction / Business & Economics / Personal Success

On Sale: September 6th 2016

Price: $24.99 / $32.5 (CAD)

Page Count: 312

ISBN-13: 9780738219202

What's Inside

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Reader Reviews


Jim Pawlak's “Biz Books” column, 8/21/16
“Turkel identifies the dynamics of today's consumer…He speaks to the emotional part of the buying experience.”
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