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About the Author
Alan Siegel is the CEO of Siegelvision, a brand identity consultancy, and is the founder and Chairman Emeritus of global brand strategy firm Siegel+Gale. He is considered one of the country’s leading authorities on business communications.
Irene Etzkorn is a worldwide authority simplification. She has built Siegel+Gale’s Simplification portfolio, and her clients include the nation’s top banks, brokerage firms, insurance companies, utilities and health care providers.