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The Art of Choosing

Contributors

By Sheena Iyengar

Formats and Prices

Price

$19.99

Price

$25.99 CAD

This item is a preorder. Your payment method will be charged immediately, and the product is expected to ship on or around March 9, 2011. This date is subject to change due to shipping delays beyond our control.

Every day we make choices. Coke or Pepsi? Save or spend? Stay or go?

Whether mundane or life-altering, these choices define us and shape our lives. Sheena Iyengar asks the difficult questions about how and why we choose: Is the desire for choice innate or bound by culture? Why do we sometimes choose against our best interests? How much control do we really have over what we choose? Sheena Iyengar’s award-winning research reveals that the answers are surprising and profound. In our world of shifting political and cultural forces, technological revolution, and interconnected commerce, our decisions have far-reaching consequences. Use The Art of Choosing as your companion and guide for the many challenges ahead.

  • "No one asks better questions, or comes up with more intriguing answers."
    Malcolm Gladwell
  • "Sheena Iyengar's work on choice and how our minds deal with it has been groundbreaking, repeatedly surprising, and enormously important. She is someone we need to listen to."
    Atul Gawande, author of Better and Complications

On Sale
Mar 9, 2011
Page Count
368 pages
Publisher
Twelve
ISBN-13
9780446504119

Sheena Iyengar

About the Author

Sheena Iyengar‘s groundbreaking research on choice has been funded by the National Science Foundation, the National Institute of Mental Health, and the National Security Education Program. She holds degrees from UPenn, The Wharton School of Business, and Stanford University. She is a professor at Columbia University, and a recipient of the Presidential Early Career Award. Her work is regularly cited in periodicals as diverse as Fortune and Time magazines, the NYT and the WSJ, and in books such as Blink and The Paradox of Choice.

Learn more about this author