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About the Author
Gaurav Batra previously co-led McKinsey & Company’s Advanced Electronics Practice in the Americas. He advised clients on strategy and margin improvement issues, with a particular focus on commercial excellence, pricing, and distributor and channel management. Gaurav also previously led McKinsey’s Advanced Data Analytics (ADA) initiative in the Advanced Electronics Practice to help drive sustainable performance improvement for the firm’s clients. Prior to joining McKinsey, Gaurav worked as a senior business manager of corporate development with Capital One, a leading
diversified financial services company in the United States.