Pattern Behavior

The Seamy Side of Fashion


By Natalie Kossar

Formats and Prices




$18.50 CAD



  1. Hardcover $14.00 $18.50 CAD
  2. ebook $9.99 $12.99 CAD

This item is a preorder. Your payment method will be charged immediately, and the product is expected to ship on or around October 3, 2017. This date is subject to change due to shipping delays beyond our control.

For those who like their humor droll, deadpan, and hysterically funny, Pattern Behavior features more than 100 vintage McCall’s patterns–with captions that will leave you in stitches.

Feeling nostalgic for your grandmother’s old sewing patterns? Stitch some humor into your distant childhood with Pattern Behavior, featuring vintage covers from the McCall Pattern Company’s archives. Based on the popular Tumblr blog, this droll comic collection brings the McCall’s models back to life — in a way you haven’t seen before! Combining retro fashion and modern wit, Pattern Behavior shines a light on the outdated social ideals of yesteryear–all with a big dose of humor.


  • "I don't drink milk because it comes out of my nose when I read stuff as funny as Pattern Behavior."
    Pattern Behavior blog reviewer

On Sale
Oct 3, 2017
Page Count
160 pages
Running Press

Natalie Kossar

About the Author

Natalie Kossar created the McCall’s Pattern Behavior blog when her mother asked for help in finding an old sewing pattern online, and discovered a treasure trove of inspiration. She is a creative consultant, comedian, and a creative writer for the Shoebox division of Hallmark. She lives in New Mexico.

Learn more about this author