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For God, Country, and Coca-Cola

For God, Country, and Coca-Cola

The Definitive History of the Great American Soft Drink and the Company That Makes It

From its invention as a cocaine-laced patent medicine in the Gilded Age to its globe-drenching ubiquity as the ultimate symbol of consumer capitalism in the twenty-first century, Coca-Cola's dramatic history unfolds as the ultimate business saga. In this fully revised and expanded edition of For God, Country & Coca-Cola, Mark Pendergrast looks at America's cultural, social, and economic history through the bottom of a green glass Coke bottle and tells the captivating story of the world's most recognizable consumer product.
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Genre: Nonfiction / Business & Economics / Industries / Food Industry

On Sale: May 14th 2013

Price: $22.99

Page Count: 560

ISBN-13: 9780465029174

What's Inside

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Praise


A NEW YORK TIMES “NOTABLE BOOK OF THE YEAR”

“A ripping good story of more than a soft drink or a company, this book is about the whole of America. It may be the greatest American story ever.”
—New York Observer

“Marvelously entertaining history.”
—Los Angeles Times

“In For God, Country & Coca-Cola, Mark Pendergrast has written an encyclopedic history of Coke and its subculture, and used Coca-Cola as a metaphor for the growth of modern capitalism itself. His research and storytelling skills are prodigious.”
—Washington Post

“Behind the glitz and fanfare, the bubbly brown beverage has had a tortured and controversy-filled history. It is meticulously chronicled in For God, Country & Coca-Cola.”
—Wall Street Journal

“A meticulously researched history.... [Pendergrast] aggressively sets the record straight about the birth of Coke, shattering company myths.”
—New York Times Book Review