Making The News

A Guide For Activists An Nonprofits


By Jason Salzman

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$29.99 CAD


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Trade Paperback $22.99 $29.99 CAD

This item is a preorder. Your payment method will be charged immediately, and the product is expected to ship on or around July 10, 2003. This date is subject to change due to shipping delays beyond our control.

With the media increasingly setting political and social agendas, news coverage about a problem can be the first step toward a solution. This handbook, based on interviews with media-savvy activists and twenty-five professional journalists, explains how to generate news coverage about any cause or issue that concerns you. Learn how to stage media events, write press releases, compile media lists, contact reporters, deliver sound bites, book a guest on talk radio, lobby editorial writers, columnists, and photographers, and much more. Making the News also contains unique advice on how to create newsworthy visual imagery. Simple, complicated, cheap, funny, flashy — ideas for all kinds of media events are described.
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On Sale
Jul 10, 2003
Page Count
304 pages
Basic Books

Jason Salzman

About the Author

Jason Salzman is president of Cause Communications, which offers media how-to workshops and consulting services to nonprofit organizations, and founder of Rocky Mountain Media Watch. He lives in Denver, CO.

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