Outlasting competition is difficult. Doing so over decades or a century is nearly impossible. Yet some pioneering companies have managed to endure and even prosper over the course of centuries. How did they do it?
In Leap, Howard Yu, professor of strategy and innovation at IMD, explains how companies can prosper, not just survive. Succeeding in today’s marketplace is no longer simply a matter of a company getting very good at what they do; they need to continuously leap to new knowledge disciplines. And it is the combination of these two skills–mastery of the old and the new–that give companies the most formidable advantage against copycats.
Yu takes readers on a journey through 250 years of industrial history, skillfully extracting timeless lessons and applying them to today. He illuminates the areas where executives should look to reinvent themselves, shows leaders how to harness the fundamental shifts that will occur in the coming years, and explains how to build an organization agile enough to leap. Leap is a playbook for the future, illustrating how pioneering companies can thrive by rethinking their business, their relationship with customers, and the reasons why they exist.