ALIEN Thinking

The Unconventional Path to Breakthrough Ideas

Contributors

By Cyril Bouquet

By Jean-Louis Barsoux

By Michael Wade

Read by Daniel Henning

Formats and Prices

Price

$27.99

Format

This item is a preorder. Your payment method will be charged immediately, and the product is expected to ship on or around March 16, 2021. This date is subject to change due to shipping delays beyond our control.

How do people come up with truly original ideas? The answer is to think outside the box—way outside.
 
For the past decade, Cyril Bouquet, Jean-Louis Barsoux, and Michael Wade, professors of innovation and strategy at IMD Business School, have studied inventors, scientists, doctors, entrepreneurs, and artists. These people, or “aliens,” as the authors call them, are able to make leaps of creativity, and use five patterns of thinking that distinguish them from the rest of us.
 
These five patterns—Attention, Levitation, Imagination, Experimentation, and Navigation—lead to a fresh and flexible approach to problem-solving. Alien thinkers know how to free the imagination so it can detect hard-to-observe patterns. They practice deliberate ways to retreat from the world in order to see the big picture underlying a problem. And they approach ideas in systematic ways that reflect the constraints of reality.
 
Through surprising and compelling stories, the authors show how readers can use this method to develop out-of-this-world ideas. ALIEN Thinking can help any of us find innovative solutions to the most difficult problems.

On Sale
Mar 16, 2021
Page Count
256 pages
Publisher
Hachette Audio
ISBN-13
9781549133305

Cyril Bouquet

About the Author

Cyril Bouquet is a Professor of Innovation and Strategy at IMD, where he orchestrates all kinds of innovation journeys for companies that seek to create the future.

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Jean-Louis Barsoux

About the Author

Jean-Louis Barsoux is a Research Professor at IMD and has published extensively in Harvard Business Review and MIT Sloan Management Review. He is also the author of several books on management, including the award-winning Set-Up-To-Fail Syndrome: How Good Managers Cause Great People To Fail.

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