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Guide to Intellectual Property

What it is, How to Protect it, How to Exploit it

Regular Price $12.99

Regular Price $15.99 CAD

Regular Price $12.99

Regular Price $15.99 CAD

This item is a preorder. Your payment method will be charged immediately, and the product is expected to ship on or around July 14, 2015. This date is subject to change due to shipping delays beyond our control.

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Description

Intellectual Property (IP) is often a company’s single most valuable asset. And yet IP is hard to value, widely misunderstood and frequently under-exploited.

IP accounts for an estimated 5trn of GDP in the US alone. It covers patents, trademarks, domain names, copyrights, designs and trade secrets. Unsurprisingly, companies zealously guard their own ideas and challenge the IP of others. Damages arising from infringements have fostered a sizeable claims industry. But IP law is complex, and the business, financial and legal issues around it are difficult to navigate. Court decisions and interpretation of IP laws can be unpredictable, and can dramatically change the fortunes of businesses that rely on their IP – as demonstrated in the pharmaceutical industry’s battle with generic drugs.

This comprehensive guide to intellectual property will help companies, investors, and creative thinkers understand the scope and nature of IP issues, pose the right questions to their advisers and maximize the value from this crucial intangible asset.

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