$37.00

$47.00 CAD

Format

Hardcover

Format:

Hardcover $37.00 $47.00 CAD

Also available from:

As we learned from New Coke, Pets.com, Apple’s original handheld device, the Newton, and the reissued Ford Thunderbird, all the promotion in the world won’t save a product that somehow isn’t right. Robert Cooper is the world’s leading expert on making sure your new-product introductions are more like Apple’s iPods and less like Newtons. Cooper invented what’s called the “stage-gate” process of new-product development-a process used by 60% of all businesses today. For this second edition Cooper has completed a major new study-the largest study of product development practices and results ever undertaken. He analyzed thousands of new success and failures from hundreds of companies, with a particular emphasis on high-technology products and services. Product Leadership won’t just tell you what things are helpful to your company’s success. Now it will tell you how and how much they help.

Request Desk/Exam Copy

Genre:

On Sale: Jan 3, 2005
Page Count: 304 pages
Publisher: Basic Books
ISBN-13: 9780465014330

By clicking ‘Sign Up,’ I acknowledge that I have read and agree to Hachette Book Group’s Privacy Policy and Terms of Use

Robert G. Cooper

About the Author

Dr. Robert G. Cooper is ISBM Distinguished Research Fellow at Pennsylvania State University and Professor Emeritus at McMaster University in Canada. The author of several books, he is a fellow of the Product Development and Management Association since 1999.

Learn more about this author

Contributors

Formats and Prices

Price

Price

Format

Format:

Also available from:

Description

Genre:

Details

You May Also Like

Newsletter Signup

Robert G. Cooper

About the Author