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The Discipline of Market Leaders

Choose Your Customers, Narrow Your Focus, Dominate Your Market

Contributors

By Michael Treacy

By Fred Wiersema

Formats and Prices

Price

$6.10

Format

This item is a preorder. Your payment method will be charged immediately, and the product is expected to ship on or around December 29, 2015. This date is subject to change due to shipping delays beyond our control.

Why is it that Casio can sell a calculator more cheaply than Kellogg’s can sell a box of corn flakes? Why can FedEx “absolutely, positively” deliver your package overnight but airlines have trouble keeping track of your bags? What does your company do better than anyone else? What unique value do you provide to your customers? How will you increase that value next year? As customers’ demands for the highest quality products, best services, and lowest prices increase daily, the rules for market leadership are changing. Once powerful companies that haven’t gotten the message are faltering, while others, new and old, are thriving. In disarmingly simple and provocative terms, Treacy and Wiersema show what it takes to become a leader in your market, and stay there, in an ever more sophisticated and demanding world.

On Sale
Dec 29, 2015
Page Count
224 pages
Publisher
Basic Books
ISBN-13
9780465096275

Michael Treacy

About the Author

Michael Treacy is the President and founder of Treacy & Company. He is the author of Double Digit Growth: How Companies Achieve It No Matter What and a frequent contributor to the Harvard Business Review. Formerly a Professor of Management at the Sloan School of Management at the Massachusetts Institute of Technology, Mr. Treacy has a PhD from the MIT Sloan School of Management and an engineering degree from the University of Toronto.

Fred Wiersema is a business strategist and the author of The New Market Leaders: Who’s Winning and How in the Battle for Customers, among other books. He received his PhD in business administration from Harvard.

Learn more about this author