Please take a moment to review Hachette Book Group's updated Privacy Policy: read the updated policy here.

Campaigns and Elections American Style

Campaigns and Elections American Style

With new and revised essays throughout, Campaigns and Elections American Style provides a real education in practical campaign politics. In the fourth edition, academics and campaign professionals explain how campaign themes and strategies are developed and communicated, the changes in campaign tactics as a result of changing technology, new techniques to target and mobilize voters, the evolving landscape of campaign finance and election laws, and the increasing diversity of the role of media in elections. Offering a unique and careful mix of Democrat and Republican, academic and practitioner, and male and female campaign perspectives, this volume scrutinizes national and local-level campaigns with special focus on the 2012 presidential and congressional elections.

Students, citizens, candidates, and campaign managers will learn not only how to win elections but also why it is imperative to do so in an ethical way. Perfect for a variety of courses in American government, this book is essential reading for political junkies of any stripe and serious students of campaigns and elections.
Read More

Genre: Nonfiction / Political Science / Political Process

On Sale: July 17th 2018

Price: $25.99

Page Count: 352

ISBN-13: 9780813352145

What's Inside

Read More Read Less

Reader Reviews