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The Practitioner's Guide to Product Management

The Practitioner's Guide to Product Management

Did you cut through traffic on your Segway today? Cool off with a delicious can of New Coke? Relax at home while listening to some music on your Zune?

Despite years of research, countless products like these see high-profile launches, only to end up failing to connect with an audience. THE PRACTITIONER’S GUIDE TO PRODUCT MANAGEMENT provides a firsthand road map to help you avoid the pitfalls of product failure-taking you through the field of product management with candid stories and real-world experiences of what it takes to create a product that meets the customer’s needs.
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Genre: Nonfiction / Business & Economics / Entrepreneurship

On Sale: January 6th 2015

Price: $26

Page Count: 208

ISBN-13: 9781455548569

What's Inside

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