Political Advertising in the United States

Contributors

By Erika Franklin Fowler

By Michael M. Franz

By Travis N. Ridout

Formats and Prices

Price

$29.00

Format

Format:

  1. Trade Paperback $29.00
  2. ebook $19.99

This item is a preorder. Your payment method will be charged immediately, and the product is expected to ship on or around February 23, 2016. This date is subject to change due to shipping delays beyond our control.

Political advertising is as important as ever—ad spending records are broken each election cycle, and the volume of ads aired continues to increase. Political Advertising in the United States is a comprehensive survey of the political advertising landscape and its influence on voters. The authors, co-directors of the Wesleyan Media Project, draw from the latest data to analyze how campaign finance laws have affected the sponsorship and content of political advertising, how “big data” has allowed for more sophisticated targeting, and how the Internet and social media has changed the distribution of ads. With detailed analysis of presidential and congressional campaign ads and discussion questions in each chapter, this accessibly written book is a must-read for students, scholars and practitioners who want to understand the ins and outs of political advertising.

Genre:

On Sale
Feb 23, 2016
Page Count
240 pages
Publisher
Avalon Publishing
ISBN-13
9780813349756