Help your customers experience the joy of Christmas Day on every other day of December. The creators of The Giving Manger are on a mission to shift the focus of the holidays back to giving instead of getting. Visit with Allison Hottinger and Lisa Kalberer at the Christmas Retail Kick-Off to find out how The Giving Manger can bring kindness back to Christmas, and help you have a successful selling season. Learn creative marketing tips, hear from other retailers, and download a free merch kit to help you display The Giving Manger in your store.

The kick-off event is over, but you can still watch the livestream recording. Just click the WATCH REPLAY button below.

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TWO printable shelf talkers

TWO bag stuffers

A customizable press release

FOUR of our best social media posts and captions

Experience the true meaning of Christmas this year with The Giving Manger — a faith-based interactive family tradition that encourages acts of kindness, focuses on the joy of giving, and honors the real reason for Christmas: Jesus’ birth.

Each Giving Manger Box Set contains a hardcover picture book, a wooden manger, a bundle of straw, and a sturdy Baby Jesus figure — everything families needs to start the tradition in their own home.

How It Works

The included picture book, The Giving Manger, will help families understand the tradition and get children excited about participating. Once families have read the story, they place the empty manger in a prominent spot in their home. In the days leading up to Christmas, family members can place a piece of straw in the manger each time they perform a kind deed or act of service. Filling the manger will become a fun, interactive project for adults and children alike, prompting even young children to look for ways to love and serve others.

As families work together to fill the manger with straw, hearts and home will fill with the joy and contentment that comes not from wish lists and getting, but from giving and loving others. On Christmas Day, families can place the Baby Jesus in the manger — now full of the straw that represents the acts of love and service done in honor of Jesus’ birth.

Each Box Set Includes

The Giving Manger Picture Book: a heartwarming story with beautiful cut-paper illustrations that presents the tradition and will get kids excited about participating

Wooden Manger: to be placed in a visible spot in the home, waiting to be filled

Bundle of Straw: pieces of straw to be placed in the manger after each act of service

Baby Jesus: to be placed in the manger on Christmas day

Each item in the box is built to last so families can keep the tradition going year after year.

We want to see how you display The Giving Manger in your store!

Send us a picture and you will be entered to win a Visa Gift Card. Two gift cards are up for grabs: a $250 card and a $100 card.

To enter:

Take a picture of your display of The Giving Manger

Send it to us at info@thegivingmanger.com OR post it to social media and tag us @TheGivingManger

We can’t wait to see your creativity!

Order The Giving Manger for your store!

We love working with stores of all sizes, and would love the opportunity to share our favorite Christmas tradition with you customers.  We’ve sold out 3 years in a row and are so excited to work with you this Christmas season!

This year we are partnering with WorthyKids, a division of Hachette Book Group to help distribute The Giving Manger far and wide. If you already have an account with Hachette Book Group and would like to place an order, please email your order (including ISBN, qty needed, and ship to address) to one of the following email addresses:

Prefer to call us? Hachette Book Group customer service is open Monday through Friday, 8:30am to 5:00pm eastern, and can be reached at 1-800-759-0190.