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About the Book

Praise

“This is a must read for anyone who wants to imagine what it is like to have all the brains in Hoffman's enterprise innovating while they work.”—Tim Draper, Founder of DFJ, Forbes Midas List of Top Venture Capitalists, AlwaysOn #1 Most Networked Venture Capitalist, Worth Magazine 100 Most Powerful People in Finance

“As an experienced entrepreneur and coach of many startups, Hoffman provides a roadmap and set of tools that can help both entrepreneurs and executives master the art of innovation.”—Gil Penchina, Partner at IDG Ventures, Most Influential Investor on AngelList, Investor in Linkedin, Paypal, Dollar Shave Club, Wealthfront and Indiegogo, former CEO of Wikia Inc. and VP at eBay

“With so much going against you as an entrepreneur, prep for the adventure by first reading Hoffman's Make Elephants Fly to gain key insights and increase your chances of success.”—Howard Hartenbaum, General Partner at August Capital, Forbes Midas List of Top Venture Capitalists, founding investor in Skype

“Hoffman's book breaks new ground, teaching entrepreneurs, corporate executives, and anyone with a business how to innovate like successful startups in Silicon Valley.”—Jerry Kaplan, author of Artificial intelligence: What Everyone Needs To Know, Startup: A Silicon Valley Adventure, and Humans Need Not Apply, Founder of GO Corporation

“Hoffman's insights come from many years working with startups in Silicon Valley and around the world. It's essential reading for business leaders and aspiring entrepreneurs.”—Matthew Stepka, Angel Investor and former VP of Business Ops and Special Projects at Google

“Hoffman's Make Elephants Fly takes complicated concepts and makes them easy to use. Join the global entrepreneurial community that is changing the world using these processes and methodologies. It's like having Hoffman whispering in your ear at critical decision moments.”—Carol Sands, Founder of The Angels' Forum and The Halo Fund

“We all know that a successful startup never comes easily. However, you can easily pick up this book, learn from it, and reduce the odds of failure. Hoffman is one of the few real deals out there, who is surprisingly generous enough to share his wealth of wisdom.”—Rocky Chan, Partner at Mind Fund

“Hoffman reveals the black arts of how Silicon Valley startups innovate. An investment in this book will pay a thousand returns!”—Andrew Romans, author of Masters of Corporate Venture Capital and The Entrepreneurial Bible to Venture Capital, Founder of Rubicon Venture Capital

“In an age when it's a given that business is being disrupted by the second, Make Elephants Flyoffers rare insights from a man busy launching incubators in San Francisco and China who knows the nuts of bolts of startups and entrepreneurship. Hoffman is equal parts enthusiast, realist, and visionary. Anyone who wants to look around the bend should grab his book to avoid the failures of the past and best plan how to lift-off.”—Jon Littman, co-author of the Art of Innovation and Ten Faces of Innovation, Founder of SmartUp.life

“Hoffman reveals the black arts of how Silicon Valley startups innovate. An investment in this book will pay a thousand returns!”—Andrew Romans, author of Masters of Corporate Venture Capital and The Entrepreneurial Bible to Venture Capital, Founder of Rubicon Venture Capital

“A practical guide that's full of information, real experience, and valuable insights. Every entrepreneur must read this book before embarking on this journey. Make Elephants Fly can save you from mistakes many have made, steer you in the right direction, and guide you on how to succeed.”—Kim Nguyen, Berkeley Angel Network, South Bay Angels

“Finally a no-bullshit book. Hoffman's Silicon Valley experience will give you all the necessary tools to successfully grasp the innovation mindset required to launch your startup and make it fly.”—Guillaume de Dorlodot, Founder and CEO of Startup Basecamp

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