A Whack on the Side of the Head

How You Can Be More Creative
By Roger von Oech (Trade Paperback, 2008)
This is the 25th anniversary edition of the creativity classic by Dr. Roger von Oech.

Over the years, A WHACK ON THE SIDE OF THE HEAD has been praised by business people, educators, scientists, homemakers, artists, youth leaders, and many more. The book has been stimulating creativity in millions of readers, translated into eleven languages, and used in seminars around the world.

Now Roger von Oech's fully illustrated and updated volume is filled with even more provocative puzzles, anecdotes, exercises, metaphors, cartoons, questions, quotations, stories, and tips designed to systematically break through your mental blocks and unlock your mind for creative thinking. This new edition will attract an entire new generation of readers with updated and mind-stretching material.
  • Grand Central Publishing
    • Format: Trade Paperback

    • Price: $16.99 US/$18.50 CAN

    • ISBN-13: 9780446404662

    • On Sale Date: 05/05/2008

    • Publisher: Grand Central Publishing

    Formats Available: Trade Paperback

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This is the 25th anniversary edition of the creativity classic by Dr. Roger von Oech.

Over the years, A WHACK ON THE SIDE OF THE HEAD has been praised by business people, educators, scientists, homemakers, artists, youth leaders, and many more. The book has been stimulating creativity in millions of readers, translated into eleven languages, and used in seminars around the world.

Now Roger von Oech's fully illustrated and updated volume is filled with even more provocative puzzles, anecdotes, exercises, metaphors, cartoons, questions, quotations, stories, and tips designed to systematically break through your mental blocks and unlock your mind for creative thinking. This new edition will attract an entire new generation of readers with updated and mind-stretching material.

Roger von Oech is the president of Creative Think, a California-based consulting firm that has conducted creativity seminars with such companies as American Express, Apple Computer, AT&T, CBS, IBM, NBC, and NASA. He earned his doctorate from Stanford University in a self-conceived program in the history of ideas.
  • "Very refreshing...a book about how to get through life!" (Author of What Color Is Your Parachute).

  • "What a technique!"

  • "Roger von Oech runs laps around everyone else in the creativity consulting business."

  • "A wonderfully entertaining book that will enhance your creative ability. It will make a difference in your life!" (author of Conceptual Blockbusting).

Formats

Product Details

A Whack on the Side of the Head
  • Publisher: Grand Central Publishing
  • Price: $16.99 US/$18.50 CAN
  • Pages: 256
  • Physical Dimensions: 5-1/2" x 8-1/4"
  • ISBN-13: 9780446404662
  • On Sale Date: 05/05/2008
A Whack on the Side of the Head