The 5 Paths to Persuasion

The Art of Selling Your Message

Contributors

By Robert B. Miller

By Gary A. Williams

By Alden M. Hayashi

Formats and Prices

Price

$19.99

Price

$25.99 CAD

Format

Format:

  1. Trade Paperback $19.99 $25.99 CAD
  2. ebook $8.99 $11.99 CAD

This item is a preorder. Your payment method will be charged immediately, and the product is expected to ship on or around September 16, 2005. This date is subject to change due to shipping delays beyond our control.

The truth is – it doesn’t matter how smart or how slick a presentation is, if it isn’t in sync with the decision maker’s mindset, then it’s bound to fail. That’s the conclusion drawn by Miller and Williams, who completed an exhaustive study of more than 1,700 key business executives. Their research shows that decision makers can be placed into five distinct categories: Charismatics, Thinkers, Skeptics, Followers, and Controllers. Once the category the decision maker falls into is determined, then the presentation can be tailored to their precise mindset.

Genre:

On Sale
Sep 16, 2005
Page Count
256 pages
Publisher
Business Plus
ISBN-13
9780446695909