The 5 Paths to Persuasion

The Art of Selling Your Message
By Robert B. Miller, Gary A. Williams, Alden M. Hayashi (Electronic Book, 2007)
The truth is - it doesn't matter how smart or how slick a presentation is, if it isn't in sync with the decision maker's mindset, then it's bound to fail. That's the conclusion drawn by Miller and Williams, who completed an exhaustive study of more than 1,700 key business executives. Their research shows that decision makers can be placed into five distinct categories: Charismatics, Thinkers, Skeptics, Followers, and Controllers. Once the category the decision maker falls into is determined, then the presentation can be tailored to their precise mindset.
  • Business Plus
    • Format: Electronic Book

    • Price: $9.99 US/$9.99 CAN

    • ISBN-13: 9780446506045

    • On Sale Date: 07/31/2007

    • Publisher: Grand Central Publishing

    • Imprint: Business Plus

    Formats Available: Trade Paperback, Electronic Book

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The truth is - it doesn't matter how smart or how slick a presentation is, if it isn't in sync with the decision maker's mindset, then it's bound to fail. That's the conclusion drawn by Miller and Williams, who completed an exhaustive study of more than 1,700 key business executives. Their research shows that decision makers can be placed into five distinct categories: Charismatics, Thinkers, Skeptics, Followers, and Controllers. Once the category the decision maker falls into is determined, then the presentation can be tailored to their precise mindset.
  • (Library Journal).

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Product Details

The 5 Paths to Persuasion
  • Publisher: Grand Central Publishing
  • Price: $9.99 US/$9.99 CAN
  • ISBN-13: 9780446506045
  • On Sale Date: 07/31/2007
The 5 Paths to Persuasion