Euphemania

Our Love Affair with Euphemisms

By Ralph Keyes (Hardcover Book, 2010)

How did die become kick the bucket, underwear become unmentionables, and having an affair become hiking the Appalachian trail? Originally used to avoid blasphemy, honor taboos, and make nice, euphemisms have become embedded in the fabric of our language. EUPHEMANIA traces the origins of euphemisms from a tool of the church to a form of gentility to today's instrument of commercial, political, and postmodern doublespeak.

As much social commentary as a book for word lovers, EUPHEMANIA is a lively and thought-provoking look at the power of words and our power over them.

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- Format: Hardcover Book
- Price: $24.99 US/$27.99 CAN
- ISBN-13: 9780316056564
- On Sale Date: 12/14/2010
- Publisher: Little, Brown and Company
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Formats Available: Hardcover Book, Electronic Book
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Ralph Keyes is the author of 15 books, including The Courage to Write and I Love It When You Talk Retro. He has written for Esquire, Glamour, Cosmopolitan, GQ, Newsweek, and Harper's. Keyes lives in Yellow Springs, Ohio, where he writes, lectures, and is a Trustee of the Antioch Writers' Workshop.

"If 'Euphemisms are unpleasant truths wearing diplomatic cologne,' as Quentin Crisp once said, then Ralph Keyes has given word and language lovers a deeply fragrant-and thoroughly enjoyable-book." (Dr. Mardy Grothe, author of Oxymoronica and other quotation anthologies).