Lessons from the Heart of American Business

A Roadmap for Managers in the 21st Century
By Gerald Greenwald, Charles Madigan (Electronic Book, 2001)
Integrity. Honesty. Hard work. Loyalty.... These are not the buzzwordsof business management today. But these qualities mark the career of oneof America's most successful corporate leaders, Gerald Greenwald.

In 1957 Jerry Greenwald began his career at the Ford Motor Company --right on the eve of the Edsel fiasco. In the next forty years he rose tothe top during some of the most exciting, turbulent times in corporatehistory, from the near collapse of Chrysler to the employee buyout ofUnited Airlines. All the while Greenwald did business the way he felt inhis heart: as a straight shooter, and by listening and learning everystep of the way. In this book, he shares his wealth of expertise as helooks back at his career, and looks ahead to the greatest challengesfacing tomorrow's corporate managers.

Unabashedly old fashioned, shaped by the Great Depression and hisMidwestern childhood, Greenwald made a career out of empowering othersto work toward a common goal. Here he tells aspiring managers how theycan achieve consensus, build partnerships, react to crisis, and steer acorporate ship through both smooth seas and storms. And he presents

Integrity. Honesty. Hard work. Loyalty.... These are not the buzzwordsof business management today. But these qualities mark the career of oneof America's most successful corporate leaders, Gerald Greenwald.

In 1957 Jerry Greenwald began his career at the Ford Motor Company --right on the eve of the Edsel fiasco. In the next forty years he rose tothe top during some of the most exciting, turbulent times in corporatehistory, from the near collapse of Chrysler to the employee buyout ofUnited Airlines. All the while Greenwald did business the way he felt inhis heart: as a straight shooter, and by listening and learning everystep of the way. In this book, he shares his wealth of expertise as helooks back at his career, and looks ahead to the greatest challengesfacing tomorrow's corporate managers.

Unabashedly old fashioned, shaped by the Great Depression and hisMidwestern childhood, Greenwald made a career out of empowering othersto work toward a common goal. Here he tells aspiring managers how theycan achieve consensus, build partnerships, react to crisis, and steer acorporate ship through both smooth seas and storms. And he presents

Product Details

Lessons from the Heart of American Business
  • Publisher: Grand Central Publishing
  • Price: $9.99 US/$9.99 CAN
  • ISBN-13: 9780759541481
  • On Sale Date: 02/22/2001
Lessons from the Heart of American Business

Categories

Genres
Fiction

Sub-Genres
Fiction / General

Lessons from the Heart of American Business