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Tipping Point, The

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Tipping Point, The

Malcolm Gladwell facebook twitter


$39.98 US | $39.98 CAN
Available April 3, 2007

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  • Genre: Psychology , Social Science
  • Age Range: 13 & up
  • Grade Level: 8-17
  • Pages: 0
  • Dimensions:
  • ISBN-13: 9781600240058
Preview


  About The Book

Why did crime in New York drop so suddenly in the mid-90s? How does an unknown novelist end up a bestselling author? Why is teenage smoking out of control, when everyone knows smoking kills? What makes TV shows like Sesame Street so good at teaching kids how to read? Why did Paul Revere succeed with his famous warning?

In this brilliant and groundbreaking book that is unabridged for the first time, New Yorker writer Malcolm Gladwell looks at why major changes in our society so often happen suddenly and unexpectedly. Ideas, behavior, messages, and products, he argues, often spread like outbreaks of infectious disease. Just as a single sick person can start an epidemic of the flu, so too can a few fare-beaters and graffiti artists fuel a subway crime wave, or a satisfied customer fill the empty tables of a new restaurant. These are social epidemics, and the moment when they take off, when they reach their critical mass, is the Tipping Point.

In The Tipping Point, Gladwell introduces us to the particular personality types who are natural pollinators of new ideas and trends, the people who create the phenomenon of word of mouth. He analyzes fashion trends, smoking, children's television, direct mail and the early days of the American Revolution for clues about making ideas infectious, and visits a religious commune, a successful high-tech company, and one of the world's greatest salesmen to show how to start and sustain social epidemics.

The Tipping Point is an intellectual adventure story written with an infectious enthusiasm for the power and joy of new ideas. Most of all, it is a road map to change, with a profoundly hopeful message-that one imaginative person applying a well-placed lever can move the world.




  Praise

Why is it that fashion trends change the way we dress? Why do various TV shows, movies, and books become so popular? Malcolm Gladwell provides a diagram of our society, along with an analysis of the strategies people apply to influence and mold its direction. Gladwell describes the personality types that create trends and those that influence others by "spreading the word." History takes on a whole new perspective as he describes events of early America that specifically follow his theories of "selling the public on an idea" and "social epidemics." Feedback from market mavericks further substantiates Gladwell's viewpoints. B.J.P. © AudioFile 2001, Portland, Maine [Published: AUG/ SEPT 01]

—Library Journal



  Author

Gladwell, Malcolm (1003463)

Malcolm Gladwell has been a staff writer at The New Yorker since 1996. Prior to that, he was a reporter at the Washington Post. He is the author of The Tipping Point, Blink, Outliers, and What the Dog Saw. Gladwell was born in England and grew up in rural Ontario. He now lives in New York.




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