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The Invisible Touch

The Four Keys to Modern Marketing

The Invisible Touch Open the full-size image

Contributors

By Harry Beckwith

Formats and Prices

Price

$9.99

Price

$12.99 CAD

Format

Format:

  1. ebook (Digital original) $9.99 $12.99 CAD
  2. Audiobook Download (Abridged) $18.99 CAD

This item is a preorder. Your payment method will be charged immediately, and the product is expected to ship on or around January 15, 2001. This date is subject to change due to shipping delays beyond our control.

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This guide shows how markets work and how prospective clients think. It delivers business wisdom aimed at keeping clients by utilising the keys to modern marketing – price, brand, packaging and relationships.

Genre:

On Sale
Jan 15, 2001
Page Count
256 pages
Publisher
Grand Central Publishing
ISBN-13
9780759520943

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Harry Beckwith

About the Author

Harry Beckwith heads Beckwith Partners, a marketing firm that advises twenty-three Fortune 200 clients and dozens of venture-capitalized start-ups on branding and positioning. A Phi Beta Kappa graduate of Stanford, Beckwith is an internationally acclaimed speaker. He is the bestselling author of five books, which, collectively, have been translated into twenty-three languages.

Learn more about this author