The Invisible Touch

The Four Keys to Modern Marketing
By Harry Beckwith (Electronic Book, 2007)
This guide shows how markets work and how prospective clients think. It delivers business wisdom aimed at keeping clients by utilising the keys to modern marketing - price, brand, packaging and relationships.

This guide shows how markets work and how prospective clients think. It delivers business wisdom aimed at keeping clients by utilising the keys to modern marketing - price, brand, packaging and relationships.

Product Details

The Invisible Touch
  • Publisher: Grand Central Publishing
  • Price: $9.99 US/$9.99 CAN
  • ISBN-13: 9780446406130
  • On Sale Date: 05/04/2007
The Invisible Touch