The Practitioner's Guide to Product Management

By General Assembly, Jock Busuttil (Hardcover Book, 2015)
Did you cut through traffic on your Segway today? Cool off with a delicious can of New Coke? Relax at home while listening to some music on your Zune?

Despite years of research, countless products like these see high-profile launches, only to end up failing to connect with an audience. THE PRACTITIONER'S GUIDE TO PRODUCT MANAGEMENT provides a firsthand road map to help you avoid the pitfalls of product failure-taking you through the field of product management with candid stories and real-world experiences of what it takes to create a product that meets the customer's needs.
  • Grand Central Publishing
    • Format: Hardcover Book

    • Price: $26.00 US/$29.00 CAN

    • ISBN-13: 9781455548569

    • On Sale Date: 01/06/2015

    • Publisher: Grand Central Publishing

    • Imprint: Grand Central Publishing

    Formats Available: Hardcover Book, Electronic Book

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Did you cut through traffic on your Segway today? Cool off with a delicious can of New Coke? Relax at home while listening to some music on your Zune?

Despite years of research, countless products like these see high-profile launches, only to end up failing to connect with an audience. THE PRACTITIONER'S GUIDE TO PRODUCT MANAGEMENT provides a firsthand road map to help you avoid the pitfalls of product failure-taking you through the field of product management with candid stories and real-world experiences of what it takes to create a product that meets the customer's needs.

Established in early 2011, General Assembly is a global educational institution that is building a community of individuals empowered to pursue work they love. Both on campus and online, GA engages students with practical, hands-on learning taught by instructors working in technology, business, and design. For more information, you can visit www.GeneralAssemb.ly.

Jock Busuttil is a product consultant, speaker, and writer. He has spent more than a decade working as a product manager for technology companies ranging in size from startups to multinationals. Jock routinely teaches classes at General Assembly on product management and mentors startups, entrepreneurs, and product professionals.

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Product Details

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  • Publisher: Grand Central Publishing
  • Price: $26.00 US/$29.00 CAN
  • Pages: 208
  • Physical Dimensions: 6" x 8"
  • ISBN-13: 9781455548569
  • On Sale Date: 01/06/2015