The Practitioner's Guide to Product Management

By General Assembly, Jock Busuttil (Electronic Book, 2015)
Did you cut through traffic on your Segway today? Cool off with a delicious can of New Coke? Relax at home while listening to some music on your Zune?

Despite years of research, countless products like these see high-profile launches, only to end up failing to connect with an audience. THE PRACTITIONER'S GUIDE TO PRODUCT MANAGEMENT provides a firsthand road map to help you avoid the pitfalls of product failure-taking you through the field of product management with candid stories and real-world experiences of what it takes to create a product that meets the customer's needs.
  • Grand Central Publishing
    • Format: Electronic Book

    • Price: $12.99 US/$12.99 CAN

    • ISBN-13: 9781455548552

    • On Sale Date: 01/06/2015

    • Publisher: Grand Central Publishing

    • Imprint: Grand Central Publishing

    Formats Available: Hardcover Book, Electronic Book

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Did you cut through traffic on your Segway today? Cool off with a delicious can of New Coke? Relax at home while listening to some music on your Zune?

Despite years of research, countless products like these see high-profile launches, only to end up failing to connect with an audience. THE PRACTITIONER'S GUIDE TO PRODUCT MANAGEMENT provides a firsthand road map to help you avoid the pitfalls of product failure-taking you through the field of product management with candid stories and real-world experiences of what it takes to create a product that meets the customer's needs.

Formats

Product Details

The Practitioner's Guide to Product Management
  • Publisher: Grand Central Publishing
  • Price: $12.99 US/$12.99 CAN
  • Pages: 176
  • ISBN-13: 9781455548552
  • On Sale Date: 01/06/2015
The Practitioner's Guide to Product Management