Polling Matters

Why Leaders Must Listen to the Wisdom of the People
By Frank Newport (Hardcover Book, 2004)
Polling applies scientific principles to understanding and anticipating the insights, emotions, and attitudes of society. The Gallup Organization reveals: what polls really are and how they are conducted; why the information polls provide is so vitally important to modern society today; how this valuable information can be used more effectively, and more.
  • Grand Central Publishing
    • Format: Hardcover Book

    • Price: $38.00 US/$42.00 CAN

    • ISBN-13: 9780446530644

    • On Sale Date: 07/30/2004

    • Publisher: Grand Central Publishing

    • Imprint: Grand Central Publishing

    Formats Available: Hardcover Book, Electronic Book, Electronic Book

  • Newsletter

    Don't miss updates about our authors, including book tour info and new book releases.

Polling applies scientific principles to understanding and anticipating the insights, emotions, and attitudes of society. The Gallup Organization reveals: what polls really are and how they are conducted; why the information polls provide is so vitally important to modern society today; how this valuable information can be used more effectively, and more.

Formats

Product Details

Polling Matters
  • Publisher: Grand Central Publishing
  • Price: $38.00 US/$42.00 CAN
  • Pages: 320
  • Physical Dimensions: 6" x 9"
  • ISBN-13: 9780446530644
  • On Sale Date: 07/30/2004
Also By This Author
Polling Matters