Eveolution

Understanding Woman -- Eight Essential Truths That Work in Your Business and Your Life

Contributors

By Faith Popcorn

Formats and Prices

Price

$21.99

Price

$28.99 CAD

Format

Trade Paperback

Format:

Trade Paperback $21.99 $28.99 CAD

This item is a preorder. Your payment method will be charged immediately, and the product is expected to ship on or around June 13, 2001. This date is subject to change due to shipping delays beyond our control.

190 million female consumers . . . $4.4 trillion in buying power . . . one book–the national bestseller now in paperback and newly revised–that tells you how to reach them.

She knows business. She knows women. And she definitely knows better than anyone on Madison Avenue how to bring them together. Faith Popcorn, America’s leading trend forecaster, shows that no one can succeed in business or successfully start one without understanding how to market to women.

Genre:

On Sale
Jun 13, 2001
Page Count
272 pages
Publisher
Hachette Books
ISBN-13
9780786884414

Faith Popcorn

About the Author

Faith Popcorn is an acknowledged top forecaster of consumer trends, and a key advisor to many Fortune 500 companies. She is the founder of Faith Popcorn’s BrainReserve, a New York-based marketing consultancy whose clients include Bell Atlantic, BMW, Cigna, GE Capital, Hasbro, IBM, Lipton, McDonald’s, Nabisco, and Procter & Gamble. She is also the author of the national bestseller The Popcorn Report and co-author of the national bestseller Clicking. An internationally known speaker on consumer trends, Popcorn lives in New York City and Wainscott, NY, with her daughter, g.g. Lys Marigold was BrainReserve’s Creative Director for twelve years and is the mother of five-year-old Sky Qi. She co-created The Popcorn Report and co-authored Clicking. When she’s not winging the globe from Petra, Jordan, to Beirut, Lebanon, to Istanbul, Turkey, to Shanghai, China, fulfilling her passion for archaeology and travel, she resides in East Hampton, NY, and occasionally New York City. She’s currently at work on three books: Ancient Games, The Art of Change, and The Homelife of Slugs.

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