Pocket Marketer
Covers the basic principles, techniques, and tools of marketing, including research, product development, packaging, advertising, promotion, public relations, pricing, and distribution.
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Format: Electronic Book
Price: $8.99 US/$8.99 CAN
ISBN-13: 9780446566124
On Sale Date: 12/19/2009
Publisher: Grand Central Publishing
Formats Available: Electronic Book
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Covers the basic principles, techniques, and tools of marketing, including research, product development, packaging, advertising, promotion, public relations, pricing, and distribution.