Books

BUSINESS & ECONOMICS

  1. What Clients Love
    By Harry Beckwith
    Harry Beckwith is the author of Selling the Invisible and The Invisible Touch, both marketing classics. Now he applies his unparalleled clarity, insight, humor, and expertise to a new age of mass communication and mass confusion. What Clients Love will help you stand out from the crowd-and sell anything to anyone. From making a pitch to building a brand, from designing a logo to closing a sale, this is a field guide to take with you to the front lines of today's business battles. Filled with real tales of success and failure, it shows you how to: * Fly a Jefferson Airplane. Everyone knows there's a Jefferson Monument, but a Jefferson Airplane? A brilliant, attention-grabbing name often includes the unexpected and the absurd. * Strike with a Velvet Sledgehammer. It's not a hard sell. It's not exactly soft. Selling well means finding the fine line between modesty and bragging, and driving the message home. * Speak to the Frenchman on the Street. A French mathematician believed that no theory was complete until you could explain it to the first person you meet on the street. Marketers, ecoutez! * Dress Julia Roberts. Why one scene from Pretty Woman can enlighten you more than a full year of study at a top business school. What Clients Love will help you get focused, stay focused, and follow the essential rules to success-by doing the little things right and the big things even better.... read more
  2. Delivering Happiness
    By Tony Hsieh
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  3. Delivering Happiness
    By Tony Hsieh
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  4. Nice Girls Don't Get the Corner Office
    Nice Girls Don't Get the Corner Office
    By Lois Frankel
    If you work nonstop without a break...worry about offending others and back down too easily...explain too much when asked for information....or "poll" your friends and colleagues before making a decision, chances are you have been bypassed for promotions and ignored when you expressed your ideas. Although you may not be aware of it, girlish behaviors such as these are sabotaging your career!

    Dr. Lois Frankel reveals why some women roar ahead in their careers while others stagnate. She's spotted a unique set of behaviors--101 in all--that women learn in girlhood that sabotage them as adults. Now, in this groudbreaking guide, she helps you eliminate these unconscious mistakes that could be holding you back--and offers invaluable coaching tips you can easily incorporate into your social and business skills. If you recognize and change the behaviors that say "girl" not "woman", the results will pay off in carrer opportunites you never thought possible--and in an image that identifies you as someone with the power and know-how to occupy the corner office.... read more
  5. Oil
    By Tom Bower
    OIL is the definitive, in-depth look at the politics, economics, technology, and personalities behind the frantic hunt for this vital natural resource over the last 20 years.

    Twenty years ago oil cost about $7 a barrel. In 2008, the price soared to $148 and then fell to below $40. In the midst of this extraordinary volatility, the major oil conglomerates still spent over a trillion dollars in an increasingly frantic search for more. The story of oil is a story of high stakes and extreme risk. It is the story of the crushing rivalries between men and women exploring for oil five miles beneath the sea, battling for control of the world's biggest corporations and gambling billions of dollars twenty-four hours every day on oil's prices. It is the story of corporate chieftains in Dallas and London, traders in New York, oil-oligarchs in Moscow, and globe-trotting politicians, all maneuvering for power. With the world as his canvass, acclaimed investigative reporter Tom Bower gathered unprecedented first-hand information from hundreds of sources to give readers an authoritative 20-year history of the hunt and speculation for oil-the ultimate story of arrogance, intrigue, and greed.... read more
  6. Oil
    By Tom Bower
    OIL is the definitive, in-depth look at the politics, economics, technology, and personalities behind the frantic hunt for this vital natural resource over the last 20 years.

    Twenty years ago oil cost about $7 a barrel. In 2008, the price soared to $148 and then fell to below $40. In the midst of this extraordinary volatility, the major oil conglomerates still spent over a trillion dollars in an increasingly frantic search for more. The story of oil is a story of high stakes and extreme risk. It is the story of the crushing rivalries between men and women exploring for oil five miles beneath the sea, battling for control of the world's biggest corporations and gambling billions of dollars twenty-four hours every day on oil's prices. It is the story of corporate chieftains in Dallas and London, traders in New York, oil-oligarchs in Moscow, and globe-trotting politicians, all maneuvering for power. With the world as his canvass, acclaimed investigative reporter Tom Bower gathered unprecedented first-hand information from hundreds of sources to give readers an authoritative 20-year history of the hunt and speculation for oil-the ultimate story of arrogance, intrigue, and greed.... read more
  7. 101 Things I Learned (TM) in Fashion School
    By Matthew Frederick
    The world of the fashionista is brought to vivid life with 101 introductory lessons on such topics as how a designer anticipates cultural trends and "sees" the fashion consumer, the workings of the fashion calendar, the ways a designer collection is conceived, the manufacture of fabric, fashion illustration, and more.

    Illustrated in the distinctly unique packaged style of the bestselling101 THINGS I LEARNED IN ARCHITECTURE SCHOOL, this new book on fashion design will be a perfect book for any fashion school wannabe, a recent graduate, or even a seasoned professional.... read more
  8. 101 Things I Learned (TM) in Fashion School
    By Matthew Frederick
    The world of the fashionista is brought to vivid life with 101 introductory lessons on such topics as how a designer anticipates cultural trends and "sees" the fashion consumer, the workings of the fashion calendar, the ways a designer collection is conceived, the manufacture of fabric, fashion illustration, and more.

    Illustrated in the distinctly unique packaged style of the bestselling101 THINGS I LEARNED IN ARCHITECTURE SCHOOL, this new book on fashion design will be a perfect book for any fashion school wannabe, a recent graduate, or even a seasoned professional.... read more
  9. 101 Things I Learned (TM) in Business School
    By Matthew Frederick
    101 THINGS I LEARNED IN BUSINESS SCHOOL will cover a wide range of lessons that are basic enough for the novice business student as well as inspiring to the experienced practitioner.

    The unique packaging of this book will attract people of all ages who have always wondered whether business school would be a smart career choice for them. Judging by the growing number of people taking the GMATs (the entrance exam for business school) each year, clearly more people than ever are thinking about heading in this direction.

    Subjects include accounting, finance, marketing, management, leadership, human relations, and much more - in short, everything one would expect to encounter in business school.

    Illustrated in the same fun, gift book format as 101 THINGS I LEARNED IN ARCHITECTURE SCHOOL, this will be the perfect gift for a recent college or high school grad, or even for someone already well-versed in the business world.
    ... read more
  10. 101 Things I Learned (TM) in Business School
    101 Things I Learned (TM) in Business School
    By Matthew Frederick , Alfredo Cabrera
    101 THINGS I LEARNED IN BUSINESS SCHOOL will cover a wide range of lessons that are basic enough for the novice business student as well as inspiring to the experienced practitioner.

    The unique packaging of this book will attract people of all ages who have always wondered whether business school would be a smart career choice for them. Judging by the growing number of people taking the GMATs (the entrance exam for business school) each year, clearly more people than ever are thinking about heading in this direction.

    Subjects include accounting, finance, marketing, management, leadership, human relations, and much more - in short, everything one would expect to encounter in business school.

    Illustrated in the same fun, gift book format as 101 THINGS I LEARNED IN ARCHITECTURE SCHOOL, this will be the perfect gift for a recent college or high school grad, or even for someone already well-versed in the business world.
    ... read more
  11. 101 Things I Learned (TM) in Culinary School
    By Matthew Frederick , Louis Eguaras
    Louis Eguaras, a renowned chef at the Le Cordon Bleu Program at the California School of Culinary Arts, provides readers with a terrific overview of what is truly involved in the preparation, cooking, and presentation of meals. He also provides invaluable insights into just what is involved in making this one's chosen profession.

    The book will feature a wide range of illustrated lessons, from how to properly hold a knife... to the history of food... from food preparation and presentation... to restaurant hospitality and management, and much more.

    The book will be presented in the distinctive and highly-attractive packaged style of 101 THINGS I LEARNED IN ARCHITECTURE SCHOOL, and will be the perfect gift for anyone who is thinking about entering culinary school, is already enrolled, or even just the casual chef.... read more
  12. 101 Things I Learned (TM) in Culinary School
    By Matthew Frederick , Louis Eguaras
    Louis Eguaras, a renowned chef at the Le Cordon Bleu Program at the California School of Culinary Arts, provides readers with a terrific overview of what is truly involved in the preparation, cooking, and presentation of meals. He also provides invaluable insights into just what is involved in making this one's chosen profession.

    The book will feature a wide range of illustrated lessons, from how to properly hold a knife... to the history of food... from food preparation and presentation... to restaurant hospitality and management, and much more.

    The book will be presented in the distinctive and highly-attractive packaged style of 101 THINGS I LEARNED IN ARCHITECTURE SCHOOL, and will be the perfect gift for anyone who is thinking about entering culinary school, is already enrolled, or even just the casual chef.... read more
  13. 101 Things I Learned (TM) in Film School
    By Matthew Frederick , Neil Landau
    How to set a scene? What's the best camera angle? How does the new technology interact with scenes? And how does one even get the financing to make a movie?

    These basic questions and much more are all covered in this exquisite packaged book on the film industry and making movies as a profession. Written by Neil Landau, an experienced screenwriter and script consultant to the major movie studios, this is the perfect book for anyone who wants to know about the inner-workings of this industry. Whether it's someone who wants to make movies as a full-timecareer, or just someone who is interested in film, this book covers it all.
    ... read more
  14. 101 Things I Learned (TM) in Film School
    By Matthew Frederick , Neil Landau
    How to set a scene? What's the best camera angle? How does the new technology interact with scenes? And how does one even get the financing to make a movie?

    These basic questions and much more are all covered in this exquisite packaged book on the film industry and making movies as a profession. Written by Neil Landau, an experienced screenwriter and script consultant to the major movie studios, this is the perfect book for anyone who wants to know about the inner-workings of this industry. Whether it's someone who wants to make movies as a full-timecareer, or just someone who is interested in film, this book covers it all.
    ... read more
  15. Hot (broke) Messes
    By Nancy Trejos
    31-year-old Nancy Trejos was supposed to be an expert on handling her money - after all, she's the personal finance columnist for one of the nation's leading newspapers, The Washington Post. But a few months ago, she found herself in her own dire financial straits. Faced with a mountain of bills, debt, and no way to pay her rent, she was forced to call her parents to ask them for a loan. That night was a wake-up call - she vowed to get herself out of debt and into financial solvency.

    In Hot Broke Messes, Trejos takes readers along with her on her journey. She meets with a financial planner and a therapist to deal with all the issues young people face today - from credit card debt and student loans, to impulse buying and emotional spending, to the cost of having a social life, to buying a house with someone during a potentially impermanent relationship and more. Trejos learns what causes these problems in herself, how she can fix them, and how she can pass that advice on to other young people going through the same experiences.

    Even better, she shows readers how they can address these problems without completely giving up their lives - no "give up your latte a day" type advice here! Trejos' personal and unique voice, along with her experiences that everyone can relate to, will lead readers to relatively painless financial security.... read more
  16. The Mirror Test
    By Jeffrey Hayzlett , Jim Eber
    Jeff Hayzlett is a big, boisterous guy who has the guts to get in your face and tell you exactly why your business isn't doing well. In short, he asks the questions that most business managers are afraid to ask. And as Jeff points out, if you aren't willing to look at what's working and what isn't - and then take the necessary steps to fix them -- well, you and your colleagues and employees are in for a tough ride.

    Known for his outspoken appearances on numerous TV reality shows, Hayzlett has built his career on having the ability to get his people to look up and pay attention to the problems at hand. THE MIRROR TEST will teach readers -- through entertaining and timely anecdotes -- how to thoughtfully yet aggressively evaluate, deconstruct, and then reconstruct one's business..

    In his unique, confrontational manner, Hayzlett will coach small business owners and managers on topics such as:

    - Give your business the mirror test - is your company really breathing?

    - Here's how you and your company must adapt...or die.

    - The bottom line of your business really is... your bottom line. You have to focus on it.

    Hayzlett's big booming approach is direct and to the point, but done so with a smile on his face. Chock full of inspirational business stories and insights from his own career, Hayzlett and THE MIRROR TEST comprise a force to be reckoned with.... read more
  17. The Mirror Test
    By Jeffrey Hayzlett , Jim Eber
    Jeff Hayzlett is a big, boisterous guy who has the guts to get in your face and tell you exactly why your business isn't doing well. In short, he asks the questions that most business managers are afraid to ask. And as Jeff points out, if you aren't willing to look at what's working and what isn't - and then take the necessary steps to fix them -- well, you and your colleagues and employees are in for a tough ride.

    Known for his outspoken appearances on numerous TV reality shows, Hayzlett has built his career on having the ability to get his people to look up and pay attention to the problems at hand. THE MIRROR TEST will teach readers -- through entertaining and timely anecdotes -- how to thoughtfully yet aggressively evaluate, deconstruct, and then reconstruct one's business..

    In his unique, confrontational manner, Hayzlett will coach small business owners and managers on topics such as:

    - Give your business the mirror test - is your company really breathing?

    - Here's how you and your company must adapt...or die.

    - The bottom line of your business really is... your bottom line. You have to focus on it.

    Hayzlett's big booming approach is direct and to the point, but done so with a smile on his face. Chock full of inspirational business stories and insights from his own career, Hayzlett and THE MIRROR TEST comprise a force to be reckoned with.... read more
  18. Hot (broke) Messes
    By Nancy Trejos
    31-year-old Nancy Trejos was supposed to be an expert on handling her money - after all, she's the personal finance columnist for one of the nation's leading newspapers, The Washington Post. But a few months ago, she found herself in her own dire financial straits. Faced with a mountain of bills, debt, and no way to pay her rent, she was forced to call her parents to ask them for a loan. That night was a wake-up call - she vowed to get herself out of debt and into financial solvency.

    In Hot Broke Messes, Trejos takes readers along with her on her journey. She meets with a financial planner and a therapist to deal with all the issues young people face today - from credit card debt and student loans, to impulse buying and emotional spending, to the cost of having a social life, to buying a house with someone during a potentially impermanent relationship and more. Trejos learns what causes these problems in herself, how she can fix them, and how she can pass that advice on to other young people going through the same experiences.

    Even better, she shows readers how they can address these problems without completely giving up their lives - no "give up your latte a day" type advice here! Trejos' personal and unique voice, along with her experiences that everyone can relate to, will lead readers to relatively painless financial security.... read more
  19. The Gold Standard
    By Mike Krzyzewski , Jamie Spatola
    Says Coach K: "In all forms of leadership, whether you are a coach, a CEO, or a parent, there are four words that, when said, can bring out the best in your team, your employees, and your family...I BELIEVE IN YOU.

    These four words can mean the difference between a fear of failure and the courage to try."

    In his previous bestselling books, Coach K has guided readers to success the way he has guided his teams at Duke University - - with the power of his inspirational words and phenomenal leadership skills.

    But that was with college kids.....Now, Coach K has stepped up to take on an entirely new challenge - by volunteering to coach the US Olympic Basketball team. Comprised of some of the biggest NBA stars, Coach K had to work with huge egos and personal rivalries in order to create an American team that could win against the best competition in the world and restore Team USA to the gold standard of basketball.

    This is more than a celebratory book - it's Coach K's first-hand account of how he dealt with such stars as Lebron James, Kobe Bryant, Carmelo Anthony and all the rest to buy into his "total team" play. Half a book on basketball, half a book on management techniques, THE GOLD STANDARD captures Coach K's personal style and approach to getting different (and sometimes difficult) people to work hard and succeed in reaching a common goal.
    ... read more
  20. Missed Fortune 101
    By Douglas Andrew
    True or False? * Always prepay your mortgage. * The right 401(k) or IRA will completely cover your retirement. * Defer your taxes and postpone the pain. * True wealth doesn't last forever. They're All False! MISSED FORTUNE 101 ...is like no other money guide you've ever read. Its author, successful financial strategist Douglas R. Andrew, dares to question the conventional wisdom on personal finance that most people accept. He reveals the ways banks, credit unions, and insurance companies amass tremendous wealth-what they do, and what they don't do. He shows you how to seize financial opportunities you never knew existed. With MISSED FORTUNE 101 as your guide, you'll never view your house, your mortgage, your retirement plans, your investments, and your other assets the same way again. * Put the lazy, idle dollars trapped in your home to work safely-and reap as much as an extra million. * Discover hidden and perfectly legal tax breaks-and treat yourself to some surprising windfalls. * Play the bankers' favorite game-borrow at one rate and invest at a higher one. * Explore lesser-known retirement vehicles-and avoid falling into a higher tax bracket when you stop working. * Turn your life insurance policy into an investment-and keep your taxes down and your capital up. * Find out which low-return instruments should be in your portfolio today-and why they'll become high-return stars tomorrow. * Reach your "freedom point"-your financial independence-long before "retirement age"! Learn the real rules of smart investing. Maximize your wealth with MISSED FORTUNE 101.... read more