THE REVENGE OF ANALOG
REAL THINGS AND WHY THEY MATTER
Longlisted for the 2017 Andrew Carnegie Medal for Excellence
A funny thing happened on the way to the digital utopia. We've begun to fall back in love with the very analog goods and ideas the tech gurus insisted that we no longer needed. Businesses that once looked outdated, from film photography to brick-and-mortar retail, are now springing with new life. Notebooks, records, and stationery have become cool again. Behold the Revenge of Analog.
David Sax has uncovered story after story of entrepreneurs, small business owners, and even big corporations who've found a market selling not apps or virtual solutions but real, tangible things. As e-books are supposedly remaking reading, independent bookstores have sprouted up across the country. As music allegedly migrates to the cloud, vinyl record sales have grown more than ten times over the past decade. Even the offices of tech giants like Google and Facebook increasingly rely on pen and paper to drive their brightest ideas.
Sax's work reveals a deep truth about how humans shop, interact, and even think. Blending psychology and observant wit with first-rate reportage, Sax shows the limited appeal of the purely digital life—and the robust future of the real world outside it.
November 7, 2016
November 14, 2016
Town Hall Seattle
November 15, 2016
SAN FRANCISCO, CA
City Lights Bookstore
November 16, 2016
Politics & Prose
November 21, 2016
NEW YORK, NY
Book Culture Columbus Ave
December 8, 2016
KANSAS CITY, MO
Kansas City Public Library
"We all thought the digital age would be the end of analog media — and we were wrong. In this smart, funny, glorious book, David Sax explains why so many of us still crave the tactile, sensual experience of listening to music on vinyl records and taking notes with pencil and paper. Turn off your electronic devices, find a quiet place, and savor this remarkable book."
—Dan Lyons, bestselling author of Disrupted
"The better digital gets, the more important analog becomes. In this fun tour of modern culture, David Sax has collected hundreds of ways that an analog approach can improve our newest inventions. Sax's reporting is eye-opening and mind-changing."
—Kevin Kelly, founding executive editor of Wired and author of The Inevitable
"David Sax has written a brilliant cri de coeur about the way things used to be, should be, and, increasingly, are becoming once again. THE REVENGE OF ANALOG reminds us that it wasn't so long ago that records were vinyl, laces were double knotted and the mailbox at the end of the driveway was lovingly banged up. It's a book that brings something even more rare than a perfect song at the perfect moment — hope."
—Rich Cohen, author of The Sun & The Moon & The Rolling Stones and co-creator of HBO's Vinyl
"The more advanced our digital technologies, the more we come to realize that reality rules. David Sax reassures us surviving members of team human that material existence is alive and well, and makes a compelling case for the reclamation of terra firma and all that comes with it."
—Douglas Rushkoff, author of Throwing Rocks at the Google Bus
All photos were taken on film, including Impossible Project instant film and Fujifill. (Photographer: Christopher Farber)