ZOOM

Critical Praise

"Zoom offers a lucid and visionary portrait of what that future could be. Anyone planning to vote will find compelling truth in its assertions and conclusions."
-Cambridgeforecast.wordpress.com

"ZOOM succeeds well as a condensed explanation of the symbiotic history of Big Oil and Detroit, the role of marketplace dynamics as it relates to the fuel and auto industries, and the influence innovative leaders can have in coping with global warming. I would recommend reading this book for insight into corporate power mongering, and an enlightening glimpse into earth-friendly auto design and fuel possibilities. The race is on!"
-Bookloons.com

"This is an engaging, occasionally witty, book that is accessibly written. Part 1 -- Highway Robbery -- charts the century-long embrace between the oil and auto industries and how they lost their way. Part II -- Can Dinosaurs Dance? -- explores the rise of Toyota to become the world's largest automaker and America's gradual awakening. And Part III -- Manifold Destiny (I told you the authors could be witty) -- explores the implications of Asia's rise and the of the grassroots movement in America to reject oil in favor of cleaner-burning fuels."
-Historywire.com

"An articulate and well-referenced survey."
-Peakoil.com

"Zoom goes zero to sixty in nothing flat. It's an exciting ride into the future of the world's favorite physical object, the automobile."
—Gregg Easterbrook, author of The Progress Paradox

"Zoom offers a new way to think about cars and energy that's key to understanding the forces shaping business today. It's smart, well-informed and insightful—exactly what one would expect from two of The Economist's best journalists."
-Chris Anderson, author of The Long Tail

"Zoom puts oil in its sights and squeezes off one telling round after another. Car lovers will see a sunny future with other fuels; OPEC a steadily darkening twilight."
-R. James Woolsey, VP, Booz Allen Hamilton; former Director of Central Intelligence

"An incisive analysis of the end of the petroleum age, including all its repercussions and opportunities."
-Vinod Khosla, Khosla Ventures

"To grasp the wider import of General Motors Corp.'s new contract with the United Auto Workers, thumb through a copy of "Zoom." This breezy book zips into our greenhouse-gassed future to reach an unexpected conclusion: "Oil is the problem; cars are the solution."
-Bloomberg.com

"Oil is the problem. Cars are the solution." Those two simple sentences by the authors of Zoom define the scope of their illuminating and important book, an examination of a transformation in business and culture that is occurring before our eyes."
-Shakefire.com