Books

What Clients Love

A Field Guide to Growing Your Business

Full Description

Harry Beckwith is the author of Selling the Invisible and The Invisible Touch, both marketing classics. Now he applies his unparalleled clarity, insight, humor, and expertise to a new age of mass communication and mass confusion. What Clients Love will help you stand out from the crowd-and sell anything to anyone. From making a pitch to building a brand, from designing a logo to closing a sale, this is a field guide to take with you to the front lines of today's business battles. Filled with real tales of success and failure, it shows you how to: * Fly a Jefferson Airplane.

About Author

Harry Beckwith is founder of Beckwith Advertising & Marketing, working with some of America's best 100 service companies as well as smaller companies across the country. A graduate of Stanford University and a former creative supervisor for one of America's most honoured ad agencies.

Audio and Video

9780446556026_154X233
Business Plus
Category:
BUSINESS & ECONOMICS
Format:
TRADE PAPERBACK
Publish Date:
6/10/2010
Price:
$14.99/$17.99
ISBN:
9780446556026
Pages:
304
Size:
5" x 7-1/2"

Book Extras

What Clients Love

What Clients Love

Not available for this book