Books

What Clients Love

A Field Guide to Growing Your Business

Full Description

Harry Beckwith is the author of Selling the Invisible and The Invisible Touch, both marketing classics. Now he applies his unparalleled clarity, insight, humor, and expertise to a new age of mass communication and mass confusion. What Clients Love will help you stand out from the crowd-and sell anything to anyone. From making a pitch to building a brand, from designing a logo to closing a sale, this is a field guide to take with you to the front lines of today's business battles. Filled with real tales of success and failure, it shows you how to: * Fly a Jefferson Airplane.

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Critical Praise

The early reviewers are just wild about Harry!
Here's what's being said about Harry Beckwith's "What Clients Love"
"Beckwith's new book, fortunately, is not invisible; it hits bookstores next week and it's very, very good...an amazing and important little book."
The Miami Herald

"It's difficult to imagine a book better suited to harried executives. Beckwith has managed to take a format where so many authors have tried and failed, and written a useful, direct, and even at times inspiring book. Pocket-sized and packed with nuggets of wisdom, this is a rare winner in a glutted field. It all adds up to what book publishers love: a hit."
Publishers Weekly

"Loaded with great ideas. Buy a dozen copies and give them to your friends and clients. They'll love you for it."
-Al Ries, coauthor of The 22 Immutable Laws of Marketing and Positioning

"Harry Beckwith has written a brilliant book, taking client servicing to yet another level. Read it. If you don't get at least a dozen ideas to improve your marketing strategies, client relationships, and bottom line, you probably should change careers."
-Deena Katz, author of Deena Katz's Tools and Templates for Your Practice

"Don't lend this book to a friend....You're unlikely to get it back."
-Seth Godin, author of Survival Is Not Enough: Zooming, Evolution, and the Future of Your Company

"Harry Beckwith provides great insight into what customers experience and expect, together with a prescription as to what to do about it. In today's tough competitive environment, managers must understand the power of the customer pull."
-James Champy, author of X-Engineering the Corporation and Reengineering the Corporation

"This engaging, terrific book is filled with new insights and tools. Read it and heed it, and you will be rewarded as we have been-spectacularly."
-Peter Glanville, managing partner, Lowry Hill private wealth management/Wells Fargo

"Harry Beckwith's checklist on questions to ask in building an exceptional business is worth the price alone."
-Jack Trout, author of Big Brands, Big Trouble

"This is a true field guide-I keep it on my desk and refer to it every week for a reminder of how to continue to grow my small business."
-Darla L. Keller, president and founder, Dellwood Financial Services Company

"Harry's advice truly has built our business, and you can get it for a fraction of his hourly fee by reading this terrific book."
-Dick Kovacevich, CEO, Wells Fargo Corporations

Business Plus
Category:
BUSINESS & ECONOMICS
Format:
HARDCOVER BOOK
Publish Date:
1/2/2003
Price:
$21.95/$32.95
ISBN:
9780446527552
Pages:
304
Size:
5" x 7-1/2"

Book Extras

What Clients Love

What Clients Love

Not available for this book