Books

Branding Only Works on Cattle

The New Way to Get Known (and drive your competitors crazy)

Full Description

Most people don't know it yet, but branding is dead. Sure, we need to know about the stuff we want to buy, but the billions of dollars spent on logos, sponsorships, and jingles have little, if anything, to do with actual consumer behavior. For example: ... more

About Author

JONATHAN SALEM BASKIN is the principal of Baskin Associates. He has led some of the most successful marketing campaigns in recent history, working with Nissan, Blockbuster, Apple, and GE. He speaks extensively on marketing panels and runs the highly popular marketing blog, Dim Bulb.

Audio and Video

9780446178013_154X233
Business Plus
Category:
BUSINESS & ECONOMICS
Format:
HARDCOVER BOOK
Publish Date:
9/22/2008
Price:
$26.99/$29.99
ISBN:
9780446178013
Pages:
272
Size:
6" x 9"

Branding Only Works on Cattle

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