Natural Capitalism

Critical Praise

"Hugely important.... Natural Capitalism ought to be on the nightstand of every CEO."
--Thomas Petzinger Jr., Millennium Edition Editor, Wall Street Journal

"Natural Capitalism is so informative and provocative -- and so unfashionably optimistic about the future of the planet -- that I wonder why everyone in public life is not reading it and arguing over the implications."
--William Greider, The Nation

"Brimming with examples and anecdotes, Natural Capitalism will exasperate some and excite others -- but leave every reader with the hope that the old battle between business and the environment can reach a peaceful and constructive conclusion.
--Frances Cairncross, The Economist

"Natural Capitalism basically proves beyond any argument that there are presently available technologies, and those just on the horizon, which will permit us to get richer by cleaning, not by spoiling, the environment."
--President Bill Clinton

"The message is both huge and simple: The Industrial Revolution is over.... Natural Capitalism for the most part hangs out a big welcome sign, inviting the reader to step inside and enjoy a cheaper, easier, less-polluting, and more energy-efficient way to live."
--Christine Colasurdo, San Francisco Chronicle Book Review