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Tony Alessandra Ph.D.


The Platinum Rule

The Platinum Rule

by Tony Alessandra Ph.D.

In this entertaining and thought-provoking book, Tony Alessandra and Michael O'Connor argue that the "Golden Rule" is not always the best way to approach people. Rather, they propose the Platinum Rule: "Do unto others as "they'd" like done unto them". In other words, find out what makes people ...

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