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Stephen E. Heiman


The New Strategic Selling

The New Strategic Selling

by Stephen E. Heiman

The Book that Sparked A Selling Revolution In 1985 one book changed sales and marketing forever. Rejecting manipulative tactics and emphasizing "process," Strategic Selling presented the idea of selling as a joint venture and introduced the decade's most influential concept, Win-Win. The response to Win-Win was immediate. And it ...

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