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Mckee, Robert (1700154)
Mckee, Robert (1700154)

Robert Mckee

Robert McKee, a Fulbright Scholar, is the world's most sought-after lecturer in the art of story. His articles and interviews have appeared in many newspapers and magazines, including Harvard Business Review, Wall Street Journal, The Guardian and Fast Company. McKee continues to be a project consultant to major film and television production companies, many of which regularly send their entire creative and writing staffs to his lectures. Since 1984, more than 100,000 students have taken McKee's courses in various cities around the world.

Tom Gerace is the founder and CEO of Skyword, whose clients include MasterCard, IBM, New Balance, Colgate, HP, and Autotrader. Gerace has served as a senior business analyst at the Harvard Business School, where he wrote the first case studies on the emergence of the Internet. A pioneer in digital marketing, Gerace has helped hundreds of marketing teams to adapt and thrive amid constant disruptive changes in technology and consumer behavior over the past fifteen years.



by Robert Mckee

The long-awaited follow-up to the perennially bestselling writers' guide Story, from the most sought-after expert in the art of storytelling.

Robert McKee's popular writing workshops have earned him an international reputation. The list of alumni with Oscars runs off the page. The cornerstone of his program is his singular ...

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