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Williams, Gary (1016521)
Williams, Gary (1016521)

Gary A. Williams


The 5 Paths to Persuasion

The 5 Paths to Persuasion

by Gary A. Williams

The truth is - it doesn't matter how smart or how slick a presentation is, if it isn't in sync with the decision maker's mindset, then it's bound to fail. That's the conclusion drawn by Miller and Williams, who completed an exhaustive study of more than ...

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